A rendezvous at Hotel Vis-à-Vis takes a deadly turn when a dangerous mix of seduction, deception and obsession proves irresistible.

Photography by Leonardo Vecchiarelli


Leonardo Vecchiarelli pays homage to director Alfred Hitchcock with a throwback to the feminine glamour of films like Rear Window, Psycho and The Birds. References to Hitchcock’s blonde heroines and portrayal of mounting suspense were built around unforgettable scenes that mapped the way for horrors and thrillers as we know them today. GEOCHIC combined the classic chic style of the Hitchcock era; the shadowy, atmospheric mood and femme fatales of classical film noir with the polished glamour of today to produce an editorial with modern flair and unmistakable old Hollywood sex appeal.

There’s no denying the incredible ability Hitchcock had in delivering dark and tense plots with a magnetic allure that captivated audiences.

The women of Hitchcock’s flicks were just as alluring and captivating as the stories they inhabited. The beautiful perfectly crafted hair with coifs and slicked back glamour went well with the put together outfits that showed off the feminine flair of film noir, and let’s not forget those wonderful iconic eyebrows!

What makes femme fatale fashion so attractive to us? It’s because it so perfectly skirts the line between beauty and danger with gorgeous results. It’s a beautiful woman donning a gorgeous gown who might just have a gun by her thigh. Forget James Bond, think Jane Bond – beauty with a perilous edge.

The fatally fashionable woman captured by Hitchcock is the precursor to the action heroines we see on our screens today. She wasn’t just a carrier of fashion statements, or a representation of physical beauty, she was also the image of strength, ability and grace under fire. Her power is defined by being able to embody so many elements and carry them well. She can be soft and tough, she can be polished but still show that she’s a beautiful diamond in the rough.

The fatally fashionable woman can define herself and that power is part of what makes her so desirable. The clothes on her body are the outward reflection of an inner strength. The Hitchcock woman is unforgettable because that inner strength marries so perfectly with every look, every outfit, every coat of red lipstick and every graceful high heeled step she takes towards an adventure of her choice and making.

What makes femme fatale fashion so attractive to us? It’s because it so perfectly skirts the line between beauty and danger with gorgeous results. It’s a beautiful woman donning a gorgeous gown who might just have a gun by her thigh. Forget James Bond, think Jane Bond – beauty with a perilous edge.